There are several ways to optimize mobile app campaigns like optimizing the whole app and the appearance or usability of an app, the ad copy in part or incentives and the like.
A different approach is facilitated by Trademob, a just started mobile advertising optimization service. Trademob assorts users into groups and selects people with high affinity to mobile apps and advertising. By this the money spend on clicks and installments becomes optimized and the whole campaign more effective. Overall advertisers will spend less money leading to a larger reach and more revenues by targeting users interested in mobile app advertising. For more visit Trademob.