The online marketing company IgnitionOne has summarized various studies within a white paper. According to the included studies the online advertising market is growing at all and as it is well known. But still astonishing is the growth of mobile search and mobile search advertising. The adimpressions for the 4th quarter compared to the former year have grown 317 %, the spending on mobile search advertising 269 %.
Of interest in this context, which is due on an international level, are some figures by the Direct Marketing Association (UK), which opposed to the general growth of the mobile market do show differences of consumer preferences for the english speech area opposed to other suveyed countries, France and Germany.