An Overview of Facebook Advertising Formats

Facebook has released an official „Product Guide“ explaining the different advertising formats offered by the social network. The guide consists of two parts, one with premium ads to be booked via the Facebook advertising team and one part with self service products. Furthermore the guide includes best practice examples. Further comprehensive information by the way is located at Facebook Advertising on the Facebook homepage.

Premium and Marketplace Products: Specifications and Best Use Cases

FOLDEN.INFO Directory Sources: Social Media Advertising