Google Analytics now includes Social Media Metrics

Google Analytics has added new functions to measure the traffic and success of social media activities. In the center of the measurements is the website, where Google Analytics is installed. The new functions measure the traffic coming from social media sources, the conversion rates and long term effects like conversion happening later. The overall aim is the evaluate the value of social media activities, the so called Social Value.

Capturing The Value Of Social Media Using Google Analytics

FOLDEN.INFO Directory Sources: Social Media Analytics, Social Web ResearchTracking, Tracing