New Online Advertising Standards

Lately the IAB introduced new banner formats now followed by new standards for online video advertising. Furthermore the european chapter IAB Europe released technical specifications on opt out facilities redarding behavioral advertising in Europe.

The specifications regarding online video advertising do concern the integration of in stream video ads, rich media and reporting as well as definition on the placement of advertising within a video stream. The specifications are defined in the IAB Video Suite.

The IAB Europe released specifications concerning the OBA Framework (Online Behavioural Advertising) comprising technological conditions and the OBA Icon to be integrated within online ads: Technical Specifications for implementing the IAB Europe OBA Framework and EASA BPR in Europe now public.

FOLDEN.INFO Directory Sources: Online Advertising OrganizationsBehavioral AdvertisingVideo AdvertisingOnline Advertising