Social gaming has strong growth and so does in game advertising within social games, according to an article by Reuters. The amount of players is some hundred millions and by a growth of 80 % the volume of social game advertising will reach about 670 million US dollars in 2014, according to eMarketer. The social game company Zynga already doubled its revenues compared to the same quarter last year.
The advertising formats of social game advertising are most diversified. Beside typical banner advertising and branding some games enable to create own buildings or the like. An interesting idea is virtual merchandising, where gamers may get points by using virtual products. Some further insights are given by the article Madison Avenue turns to social game advertising.