Personalization of content and offers by information and products is already a well known strategy. This approach becomes enhanced by the integration of big data aka information out of the social web.
The approach of personalization in enhanced by the integration of social media data opposed to the use of pure inhouse and website data. Additionally by social media monitoring these data become updated currently, which enables to analyze own campaigns as well as to intervene and foster the engagement of potential and exisiting customers.
Beside this innovative approach the service is providing a set of comfortable functions like assorting customers into groups by interests or products and lifecycle management. Further comprehensive information is provided at the homepage of Canddi bereit.