Twitter leads in B2B Lead Generation

Some extraordinary facts regarding lead generation in the business networking segment are given by a study provided by Optify. It is Twitter outpacing both Facebook and even the pure b2b player LinkedIn.

As to be expected by its mass Facebook is providing the most traffic and LinkedIn has the highest engagement rate. But regarding leads Twitter generates a 78% higher conversion rate than its competitors, which in figures is 2.17%: Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation.

FOLDEN.INFO Directory Sources: Document Sharing, Business NetworkingOnline Markting Studies