A new mobile ad format is coming to the market, mobile voice ads. The format and technology has been developed by speech technology company Nuance Communications and is already broadly announced within the homepage as Nuance Voice Ads.
At first by thinking about phones one may have the idea of a new push technology to call consumers. But Nuance is talking about another approach on its homepage and within the video below, a pull technology enabling a user being interested in a product and using speech technology of modern smartphones to ask for information about a product. But if the technology finds acceptance, for sure it would become a new and broad playing field.
MediaPost Publications has written that Nuance Voice Ads have already been tested by major advertising companies and that it will be offered by at least three mobile ad networks. To learn more visit the product site of Nuance Voice Ads.