Latest Edition of Mobile Phone Creative Guidelines announced

The IAB and MMA announced the latest edition of „Mobile Phone Creative Guidelines“. The guidelines supplement the “Universal Mobile Ad Package” dedicated to trade advertising media and the “Display Advertising Guidelines”. Regarding the current development of the mobile ecosystem the mobile guidelines especially take into contemplation the app marketplace by including particular parameters like initial file load sizes and the most promising rich media advertising formats: IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives.

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