Native Ads will have a growing Market Share 3

Native ad formats, such like sponsored stories or promoted media and defined by advertising media being placed within the stream of standard user behavior, will have a growing market share according to a study by BIA/Kelsey. The already serious market share of 35% of last year will grow to 42% in 2017.

Beside native ads by local social media marketing there is another segment outpacing the general but healthy growth of the social media advertising spending. To get some figures read the following summary: Native Ads to Account for Growing Share of Social Media Ad Revenues.

FOLDEN.INFO Directory Sources: Online Marketing StudiesSocial MediaSocial Media Advertising