Two advertising media companies lately added realtime features to their portfolio making the realtime mobile advertising already a diversified space by their different approaches.
At first there are the mobile advertising exchanges and services providing realtime bidding, which has been found a strong growth segment of the mobile media sphere. It is the service provider Flurry joining the crowd by launching a service called Flurry Marketplace according to an article by OnlineMediaDaily.
The rich and social media advertising service Chute is lifting app advertising to the next level. Being active in an innovative field at all by providing media management tools and services to manage different kind of media including user generated content the company is adding realtime insertion facilities called Chute Ads. By this media provided by publishers or submitted by users become enriched with interactive facilities letting users discuss and share the media just from within the media itself.