Influencer marketing and targeting usually is known by researching influencers on the social web and engage them to write or post about products or services. The typical means to do so are social media and personal analytics services. Now it becomes possible to target advertising space by influence.
It is Yahoo having a patent to use influence as a targeting mean to place adverts. The product already has a name and is called Yahoo’s „social reputation ads“, as Netimperative reports. The rating of such advertising space will become a factor of the bidding process. The article is putting the new targeting option in direct competition to personal analytics and reputation services like Klout, Kred and Proskore. Some further information including a link to the patent is available by the article Yahoo rivals Klout with ads based on social influence.