People like to talk about the next big thing and regarding advertising the biggest thing is television. And as you know the film and video market is in a move as well as the home entertainment market and its devices. SmartTV already entered the living rooms and it is time to prepare for this big thing.
This is what Invidi does by a cooperation with clypd. The former is a large tv advertising network enabling targeted advertising on cable and satellite television as well as on iptv already. The latter is a start up aiming to bring programmatic advertising, the automated realtime bidding on advertising exchanges, to the tv market. Both cooperate to create an advertising exchange enabling the automated targeting and buying of tv advertising in realtime: Clyp Job: Invidi Teams With Ad Tech Start-Up To Build TV’s Programmatic ‚Front-End‘.