The IAB has released a mobile video advertising guide. The guide provides information about particular mobile advertising formats, basics to create successful ad media as well as information for buyers and statistics.
Currently mobile video advertising is the fastest growing segment of mobile advertising. The format is described by being complex with the need to have an intuitive surface in a technically varying environment. These technical variations arise by different forms of navigation, the typical touchscreen but navigation by rotations and shaking of the devices as well.