Content marketing is approved of being one of the best online marketing means. People do consume content online to be informed and to make purchase decisions, which is due in both worlds b2c and b2b. A most important variable in content marketing is trust and the most trusted sources most often are provided by third parties, who provide independent information. It is even a valuable strategy to enrich own content by third party content to build trust in a trend or product.
This objective is the service of InPowered. It is a content marketing service connecting third party content providers with brands to get related content. The service lately opened its content marketing service to all according to an article by VentureBeat, which describes the approach as being even smarter than native ads. To learn more visit InPowered.