The social advertising company Shift enhanced its facility to create Twitter Ads. The Shift platform enables to plan, advertise and analyze social media advertising campaigns on Facebook, LinkedIn and Twitter.
The latest feature added consists of a self-service solution to place ads on Twitter by programmatic means. It is fully integrated with the Twitter Ads API, which means that users are able to use the whole portfolio of means provided by Twitter including targeting and analyzing.
Shift is describing itself by providing an open marketing cloud. By being a modern cloud service users are able to connect to the platform by varios means to import and export data and to manage the data at just one place.
The service is providing valuable information as well. In the case of Twitter advertising a series of blog articles has been posted. In the following are the latest: