Link Building is one of the most important and popular task of search engine optimization. But is link building still that important or have the numerous updates of search engine algorithms to avoid search engine spam changed the business? This question is answered by a survey of marketers.
In general, yes. This statement mirrors the general trend to rather invest more money in link building in the future as part of seo. At the same time the survey indicates that link building has become more difficult. This is giving reason to use various link building strategies: The New Link Building Survey 2014 – Results.