Do Mobile Users prefer Apps or Mobile Sites?

The questions how users access the mobile internet seemed to be answered and has been covered chronological on this blog. At first mobile search engines have been the preferred way to access and find mobile content. Later and regarding usage time mobile apps replaced this way to access content on smartphones. Regarding the growing dissemination one may expect that mobile users spend most time with mobile apps.

But up to date studies do show a different picture. It indeed happens that mobile users are eagerly using mobile internet apps and meanwhile on both smartphones and tablets. But mobile apps have become another way to access and find content on the mobile web. To directly access or find content on the mobile web search engines remain the primary mean. So mobile sites are still a most important mobile marketing mean: Smartphone Internet Users’ Leading Mobile Website Access Methods.

FOLDEN.INFO Directory Sources: Mobile InternetMobile Marketing