The programmatic advertising service provider PulsePoint has released a report about this important online advertising trend. This report informs about the acceptance of programmatic advertising at different regions of the world and distinguishes between desktop and mobile use.
Mobile now has the strongest growth is one of the key results. Furthermore the markets in Europe and Asia are growing disproportionatly compared to North America, which of course has its early adoptor factor. Further results compare the available inventory with the demand at these areas. Of most interest are the different segments approached on desktop and mobile devices: Programmatice Intelligence Report 2014