Email Marketing with Empathy

a further approach is brought by the email marketing tool Chrystal, which enables to address customers with empathy.

The tool analyzes millions of profiles to talk to customers with a kind of emotional intelligence. Similar to a typical typing correction the tool suggests the way to communicate with a particular person. This happens by the comparison of a profile and the text written in an email. The tool recognizes habits and transfers these habits into the text. This works for words, phrases, styles and common tone.

Currently the tool is available as an enhancement to Gmail. There is a free test of two weeks. To learn more visit the homepage of Chrystal.

FOLDEN.INFO Directory Sources: Email and Newsletter Marketing