Yahoo has introduced a new online advertising service called Yahoo Gemini. The service will provide a new quality of advertising on the Yahoo network of sites. This service becomes important by replacing the former partnership with Bing Ads.
Yahoo Gemini is intended to serve advertising on Yahoo properties including services like Yahoo Mail, the broad range of Yahoo content services and on the Yahoo mobile search engine. A new quality is brought by the service by enabling native advertising at the Yahoo network. Furthermore local targeting is possible, which is most important as about two third of users are accessing the Yahoo Search via smartphones.
According to an article by Search Engine Watch advertising on Yahoo is most affordable, because of low competition. The article is giving a detailed description of advertising formats and reports about experiences with the network: How to get most out of Yahoo Gemini.