Consumer Search Behaviour

An up to date slide shows is reporting about the consumer search behaviour. The study shows both expected and suprising results.

An expected fact of course is the growing mobile use, which often is accompanied by searching for locally related information. Remarkable is the immediate use of found information happening by 50% of mobile search cases.

Rather surprising is a grown trust in technology related to high expectations regarding solving problems. People now not just look for profound explanations to daily tasks but search for answers to solve complex situations. Maybe this is related to Google adverts, which encourage people to ask the technological giant by speech input.

Surprising as well is a similar way to use search engines across all age groups. Examples are frequency of using search engines, the intention and amount of visited serps. The only exception are really old aged people: Consumer Search Behaviour – Gerald Murphy, Sandra McDill

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