Business blogging in the diverse social media world of today still remains an essential marketing tools and an important part of content marketing. The development of the market and how successful business blogging happens today is shown by the infographic below.
The figures show the importance of b2b blogging by its influence on the success. 59% of b2b marketers evaluate blogs as the most important channel. The professional implementation is leading to success and a positive roi. A measured figure is lead generation. Companies taking blogging seriously are generating 67% more leads on average.
What is interesting about the correlation of blogs and social networking is the use of social media for the distribution of blog articles. This form of distribution is referred being the most important channel. Compared to former years successful bloggers do spend more time for writing articles and the number of words in the articles has risen. The frequency of posts is a success factor as well.
The increased professionalism and seriousness how blogs are operated is shown by the way authors do their work as well. In-house authors use a part of their working time, alternatively articles are written by external authors: How Do You Compare to Serious Business Bloggers?Blogging – Social Networking