The publishing world is still in a move primarily caused by changing consumer behavior. This article introduces latest trends and new business models.
Current stats are showing a trend towards the consumption of pure digital content. In the US depending on the industry sectors a share of 34% (publishing) up to 47% (entertainment) now access digital content only. That means about half or a third access information just in digital form and waive paper or other kind of storage media.
This results is the need to adjust business models and media distribution. At traditional publishing advertising has an extraordinaty prominence to finance media. Contrary to the proverbial free culture of the internet digital publishers are using a mixture of means to refinance content. Most popular is the freemium model with some free content and additional paid stuff. Astonishingly younger consumers are more disposed to pay for content than the older generaton according to the study by Bain & Company: Growth of the native digital Experience.
A trend going along with the described behavior to consume pure digital content and with the social sharing phenomenon is the rise of the business model of „homeless media“. This term describes a business model of publishing companies being present decentralized on the social web and without the need of a homepage, which formerly often has been the base of all activities including getting traffic to it by means like search engine marketing and advertising. Examples of such publishing companies are aggregators, which often have more traffic on content destinations like even the most popular publishers.
This publishing trend is fostered by all big internet platforms, which offer applications and tools to publishers to easily get access to the large amount of people using these platforms. Additionally their are means offered to monetize content enabling to run a profitable publishing business without the need of a central instance. A prominent example is BuzzFeed. But these means are interesting to even traditional publishers as well, which have already adapted such means to get their content distributed to these digitally oriented consumers: The Rise of homeless Media.
These changes are still ongoing. Today younger teenagers have a different behavior than older ones already . Whereas Instagram and Snapchat have been in the talk of being the prefered social networks of teens, the younger group of 13-15 years old teens prefer to use the apps Instagram and KiK: Which Messaging Apps and Social Platforms do younger Teens us most frequently?.