Mobile Video Ad Benchmarks

When it comes to completion rates, non-skippable formats are top opposed to only just 8% of completed views for skippable ads. Despite of this big difference the click rates do not differ that much, just about 2.5% versus 1.5%. These are the results of a study conducted by the Mobile Marketing Association. An excerpt of ...

Google provides Market Research Database

Google has launched a new portal called Google Think Insights. The service is all about market research providing a pool of studies and educating videos as well as related events. To find relevant information the database is assorted by industries, demographics and marketing objectives. To stay informed about new resources a monthly information is sent ...

Security Label for Mobile Sites and Apps 1

TRUSTe, a provider of security labels regarding privacy on websites, has launched a new service concerning privacy of mobile sites and apps. The service is a certification program similar to the service already known from the web. It includes the certification process, labeling and a set of pages with the particular privacy regulations of a ...

EU Paper on eAccessibility

epractice.eu, an ecommerce journal published by the European Union, has introduced a new paper about eaccessibility. The paper includes several case studies and describes the approach of eaccessibility by being a service factor. Implementing eAccessibility as a service quality factor Directory Sources: Web Usability, Accessibility

W3C develops Unified Service Description Language

The W3C has launched a new Incubator Group to initialize the development of a Unified Service Description Language. This language will enable the trade of essential technical it services and business services like bandwidth and similar performances as well as capacities of services relying on such systems. Such services are associated with Unified Communications and ...

Social Media Analytics with Spreadsheet Download

RowFeeder is a new social media analytics and monitoring solution, which is special by offering the download of raw data and graphics importable into other applications. The service may be used for general monitoring by defining keywords and own activities like campaigns on Facebook and Twitter. An overview of all monitoring facilities is available by ...

Apple Advertising Platform iAd Network launched

Apple has launched its announced and already well recognized advertising network iAd Network. The iAd Network enables to place ads within apps designed for the proprietory Apple platforms iPhone and iPod. A particular page dedicated to developers is giving information on how to integrate the new features into existing apps and on the development of ...