Content Publishing Trends

The publishing world is still in a move primarily caused by changing consumer behavior. This article introduces latest trends and new business models. Current stats are showing a trend towards the consumption of pure digital content. In the US depending on the industry sectors a share of 34% (publishing) up to 47% (entertainment) now access ...

Samsung Advertising Marketplace for Smart TV Apps 3

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal ...

New Business Model to Online Advertising

The exchange of case studies against advertising inventory has been introduced as a new business model to online advertising at the Ad:Tech San Francisco. The idea is to use online advertising inventory for studies with online publishers providing the online advertising inventory in exchange to the results of conducted research using ad placements. Indeed the ...

Trends in Local Media and Classifieds

Interesting trends of local markets and classifieds are available by the article cited below. As everywhere on the internet new services are started to serve these markets. This makes sense because of the prognosticated importance of local markets, but wonders as these new services are startups and not initiated by established local media to maintain ...

Social Network Pinterest of growing Importance 1

Without doubt innovation is an important factor and in product development an alternative to the imitation of successful products. This is shown by the rising of Pinterest, a young social network already capturing the attention of online marketing. For a couple of time the occurances around Pinterest are observed by this site and informational sources ...

Google+ and the new Navigation Bar 1

At the end of June Google announced comprehensive new social media functions, the Google+ project. This project is most far reaching, comprises the Google+ function to share websites already existing and will make available social networking facilities on the Google homepage later on. Currently the latter is available to invited people during a beta phase ...

MySpace is sold to Specific Media

The rise and fall of MySpace is one of the most spectacular internet business affairs and case studies of the younger internet history. The site has been a pioneer of the social media movement and had a growth rate comparable to Facebook and Twitter in that time by 20 million new users each month in ...