Rights Management for Video Advertising

FreeWheel is a developer of an innovative media and rights management system for online video. The concept takes into account the ongoing trends to free content and offers a solution for the rights management related monetize video by video advertising within proprietory content. The „monetization rights management“ system combines media management and a system similar ...

Initiative on Sharing of Advertising Revenues at the Publishing Segment

The Wall Street Journal reports about a new founded initiative concerning the aggregation and usage of copyrighted information. The Fair Syndication Consortium aims to find an agreement between providers and copyright owners of content on one side and news aggregators and publishers on the other side to share the advertising revenue. The argument of the ...

Will Hyperlocal News become a hot Topic? 1

The idea of local communities and hyperlocal news are around for a while already. Local activities may happen on an area level or even within buildings and facilities (s.a. LifeAT). The latter comes close to intranets and home automation and is useful for information and reduces costs for the distribution of news. Local news become ...

Trends at Vertical Search Engines

Lately live search has been introduced as a hot search engine technology trend, which enables to search for up to date posts and conversations at the social web nearly in realtime. This innovative technology already becomes used at vertical search engines as a research at the b2b segment concludes. The concrete case is a vertical ...

Benchmarking for User Flows

The internet is the fastest medium ever. This demonstrates the importance of time, website navigation and usability. Often the most successful internet services do have an extreme easy and intuitive navigation. The webbased service Product Planner is offering a benchmarking tool and comparisons of website navigations and flows. Within neatly arranged graphics flows of successful ...