Email Marketing with Empathy

a further approach is brought by the email marketing tool Chrystal, which enables to address customers with empathy. The tool analyzes millions of profiles to talk to customers with a kind of emotional intelligence. Similar to a typical typing correction the tool suggests the way to communicate with a particular person. This happens by the ...

New Business Models by Connected TV and Smart TV

A comprehensive publication about the media convergence of television and the internet and resulting new business models has been published by the OECD. The study comprises the whole ecosystem and value added chain including content providers, network and hardware manufacturers and other participating parties. The study can be downloaded by the following link for free: ...

Study about the Use of Google Glass

Adobe has released some preliminary data on the use of Google Glass. The gadget is currently only in the U.S. , and even there only by the Google Glass Explorer Program available. The data however represent the first real consumer data beyond product testing. Since the availability the use for browsing the web has increased ...

Online Marketing Innovations by Google

The year just started, but Google already introduced its latest innovations and the place is just enough to talk about marketing beside e.g. innovations related to the comment system of YouTube. A bit surprising are restrictions regarding the connections of websites and Google+ profiles, which includes the Authorship feature. Using this feature enables to display ...

Automaticly create APIs and Datasets of Websites

import.io is a most interesting new service able to change the way data of websites are handled. The service automaticly creates datasets out of websites and creates api interfaces to process the created datasets. In its description the service even notes that the service turns “ … any website into a table of data or ...

Transparency in the Programmatic and RTB Advertising Market 1

Programmatic advertising, the automated buying of online advertising, and RTB, the realtime bidding happening as well at advertising exchanges, the aggregators of online advertising, are rapidly increasing. Technologically the aggregation happens by api interfaces, which now leads to a next level in online advertising. Two services have been launched lately aiming to bring transparency in ...

Programmatic RTB comes to SmartTV Advertising

People like to talk about the next big thing and regarding advertising the biggest thing is television. And as you know the film and video market is in a move as well as the home entertainment market and its devices. SmartTV already entered the living rooms and it is time to prepare for this big ...