Interactive Video will require creative Video Formats

Up to now interactive video has been used in niches primarily. Examples are music videos. Whereas the technology is available for a while already to be used in ecommerce, it has not been adopted by many marketeres. Reasons are missing reach and preferences of the audience for other platforms like video sharing sites without the ...

Social Networks create Media and Video Future 1

A number of innovative tools started within the last days by the big social networks Facebook and Twitter. These are driving the development and integration of visual media. Who observes the market for some time knows that formerly mainly independent developers used the api interfaces of social networks to provide innovative as well as useful ...

New Business Models by Connected TV and Smart TV

A comprehensive publication about the media convergence of television and the internet and resulting new business models has been published by the OECD. The study comprises the whole ecosystem and value added chain including content providers, network and hardware manufacturers and other participating parties. The study can be downloaded by the following link for free: ...

Programmatic RTB comes to SmartTV Advertising

People like to talk about the next big thing and regarding advertising the biggest thing is television. And as you know the film and video market is in a move as well as the home entertainment market and its devices. SmartTV already entered the living rooms and it is time to prepare for this big ...

Internet Marketing Review September 3

The internet marketing review and directory update September includes the topics Internet Marketing and Advertising, Media Innovations and Software Development. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The realtime web and social media are the essential topics of this marketing update in September. Beside ...

Best Practice Guide to create Smart TV Apps

Connected TV and Smart TV are becoming one of the hottest issues. It is both, one of the most important channels at all and the channel with the largest media volume. And this starts to change, by the popularity of the internet again at all as well as regarding the way and kind of media ...

Market Overview Real Time Bidding, Processes, Services and Trends

The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, ...