FOLDEN eMarketing Blog

adRise is the name of the first advertising exchange serving the market of smart tv and connected devices. The service is targeting both advertisers and publishers of specialized content, which might be apps, or at least content accessible by connected devices and does work in realtime regarding bidding. Being an up to date platform targeting [...]

Smart TV, also called Hybrid or Social TV, as well as 3D have been the main topics of the IFA in Berlin. And indeed the variety of smart tv and 3d tv sets has been impressive. Other obervations have been some innovations mentioned below and an ongoing improvement of image quality and design at all. [...]

Using the terms taggable video wireWAX describes its new and innovative interactive video solution. At all and beside the innovative in video tagging feature the solution has several for now unseen functions regarding features and integration. The most interesting and innovative feature is the in video tagging. This term describes the option to mark elements [...]