New Business Models by Connected TV and Smart TV

A comprehensive publication about the media convergence of television and the internet and resulting new business models has been published by the OECD. The study comprises the whole ecosystem and value added chain including content providers, network and hardware manufacturers and other participating parties. The study can be downloaded by the following link for free: ...

Internet Marketing Review September 3

The internet marketing review and directory update September includes the topics Internet Marketing and Advertising, Media Innovations and Software Development. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The realtime web and social media are the essential topics of this marketing update in September. Beside ...

Video Marketing on Connected TV 1

The article T-Commerce gets Pace indeed meets the state of the development as there is an ongoing growth of the smart tv market accompanied by the launch of new services dedicated to the marketing of content displayed on screens of connected and smart tv sets. Now by smartclip an advertising network started connecting the former ...

T-Commerce gets Pace 3

The t-commerce, the new form of commercial usage of the television based on interactive media, gets pace now. Actually t-commerce is accompanying the development of the internet since its beginning, but never had enough reach beside some local peculiarities like the broad use of Web TV, an early console to access the internet on tv ...

Samsung Advertising Marketplace for Smart TV Apps 3

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal ...

Online Video gets a set of Metadata

Today the W3C within its newsletter announced a recommendation to tag online media with a set of metadata. The recommendation is called Ontology for Media Resources 1.0 and is something like a milestone to the online media world. The set of metadata enables to tag online media like video to be indexed by other services ...

Panasonic launches Developer Portal for TV Apps and other Smart TV Trends

Smart TV, also called Hybrid or Social TV, as well as 3D have been the main topics of the IFA in Berlin. And indeed the variety of smart tv and 3d tv sets has been impressive. Other obervations have been some innovations mentioned below and an ongoing improvement of image quality and design at all. ...