FOLDEN eMarketing Blog

adRise is the name of the first advertising exchange serving the market of smart tv and connected devices. The service is targeting both advertisers and publishers of specialized content, which might be apps, or at least content accessible by connected devices and does work in realtime regarding bidding. Being an up to date platform targeting [...]

Smart TV, also called Hybrid or Social TV, as well as 3D have been the main topics of the IFA in Berlin. And indeed the variety of smart tv and 3d tv sets has been impressive. Other obervations have been some innovations mentioned below and an ongoing improvement of image quality and design at all. [...]

Already about 30 % of US Americans have internet connected tv, a report by Leichtman says, facilitated by either directly connected tv sets or peripheral devices. This emerging market is huge already, but has its particular difficulties regarding the promising idea of market research and direct connections to consumer. Already the fact of several family [...]