FOLDEN eMarketing Blog

Native ad formats, such like sponsored stories or promoted media and defined by advertising media being placed within the stream of standard user behavior, will have a growing market share according to a study by BIA/Kelsey. The already serious market share of 35% of last year will grow to 42% in 2017. Beside native ads [...]

The IAB and MMA announced the latest edition of “Mobile Phone Creative Guidelines”. The guidelines supplement the “Universal Mobile Ad Package” dedicated to trade advertising media and the “Display Advertising Guidelines”. Regarding the current development of the mobile ecosystem the mobile guidelines especially take into contemplation the app marketplace by including particular parameters like initial [...]

The internet marketing review and directory update April includes the topics Internet Marketing and Advertising, Online Market Research and Mobile Apps. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The internet marketing update in April is dominated by common and more particular trend topics, data [...]