FOLDEN eMarketing Blog

Websites especially for brands are an originary online marketing mean without an equivalent in the offline world, maybe comparible to flagshipstores. The importance of brand websites is caused by the presence and the instrument is content marketing. Brand websites are defined by particular presences on the web and presences within social networks. Too, the lately [...]

Without doubt innovation is an important factor and in product development an alternative to the imitation of successful products. This is shown by the rising of Pinterest, a young social network already capturing the attention of online marketing. For a couple of time the occurances around Pinterest are observed by this site and informational sources [...]

This story is both fascinating and scaring. While working on the Web Ecology Project, a social media research project, scientists examined the claimed ability of social media experts to foster communications between people and to increase the amount of followers. This research had the character of a competition between groups of scientists and some decided [...]