A new study on online trends in b2b internet marketing forecasts a 12 percent growth rate for the b2b segment, which will be accompanied by shifts in the online marketing mix. The greatest increase in spending is expected in the reach of social aka business networking followed by websites especially created for lead generation and [...]
Eccolo Media has conducted a study on the b2b marketing mix at the technology sector. According to the results white papers and similar media like case studies are the preferred means for first Information. Additionally multimedia formats like video and podcasts are of increasing importance. The following article is giving an overview of the study, [...]
Pardot provides a marketing automation and lead management solutions for b2b internet marketing. The online solution enables the integration of various online marketing services as well as marketplaces and the sharing of data with these services. The application analyses data to reach the most promising prospects and delivers data to reach prospects at the right [...]
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