A guide on content marketing in the b2b segment, a segment prequalified for content marketing, has been published by Eloqua, a provider of marketing automation software. The guide includes basics, tactics and hints on controlling, a case study and points to further content marketing resources. You may access the guide below or download the slideshow [...]
Mobile is primarily seen as a consumer channel, NetImperative writes in an article referring to a white paper on mobile marketing in the b2b segment released by the UK chapter of the IAB. But as “senior level executives have 3.46 mobile devices each” this is also a suitable channel to the b2b segment. The article [...]
Social media monitoring tools are already in a matured stage, but mostly consumer oriented. Advanced tools to enable to contact users at the decision stage and this is what GageIn now offers to the b2b business segment. The basic function of the service are monitoring facilities leading to competitive intelligence and the ability to contact [...]
