Eccolo Media has conducted a study on the b2b marketing mix at the technology sector. According to the results white papers and similar media like case studies are the preferred means for first Information. Additionally multimedia formats like video and podcasts are of increasing importance. The following article is giving an overview of the study, [...]
Pardot provides a marketing automation and lead management solutions for b2b internet marketing. The online solution enables the integration of various online marketing services as well as marketplaces and the sharing of data with these services. The application analyses data to reach the most promising prospects and delivers data to reach prospects at the right [...]
The document sharing service SlideShare has introduced a new internet advertising service on its website. SlideShare Business enables the targeted placement of advertising relevant to particular topics by choosing keywords. Primarily this opportunity is interesting to the b2b marketing segment, because document sharing itself is a b2b marketing instrument. By document sharing enterprises are offering [...]
