Creativity Tool for Content Marketing and SEO

Content marketing and search engine optimization are well known to having become closer. Good content serves the appetite of search engines and facilitates a good presence on the internet both at the search engines and by being worth to be shared. This trend offers chances to create a new generation of seo tools in the ...

Business Blogging Trends

Business blogging in the diverse social media world of today still remains an essential marketing tools and an important part of content marketing. The development of the market and how successful business blogging happens today is shown by the infographic below. The figures show the importance of b2b blogging by its influence on the success. ...

Content Marketing Trends

Content marketing affects online marketing strategies already for some time, mainly caused by the sharing economy, collecting favorites or various publishing formats especially blogging. Now content marketing matured and insights are available about successful content marketing approaches, which are summarized in a slide show by the Content Marketing Institute. The accompanying text about the publication ...

Social Media Marketing Report

SocialMediaExaminer has published a comprehensive report about the use of social media by enterprises. About 3700 marketers provided insights to this report. The report examines the social media use by B2B and B2C marketers. A key questions is which social networks are used. Of course Facebook and Twitter are most common to B2C marketing, but ...

Content Marketing Scoring and Success Factors

Content marketing will remain one of the most important online marketing tools in 2015. So it is a nice topic for the first blog post in the new year. Like it happens to social media marketing, which as all connects to content marketing by various points, evaluating the success of the content marketing is difficult. ...

SEO Study pronounces Importance of Content Marketing

According to two different seo studies conducted by Ascend2 and Searchmetrics valuable content has become of higher importance to search engine ranking than one year ago. The emphasis in on valuable content aka relevant content. Such content today is part of seo and no more just a nice supplement to websites. Further revalued factors are ...

Business Networks become Content Destinations 1

LinkedIn itself has published a study stating that content sharing on its business network increases dramatically. The motivation to do so is in accordance with the idea of content marketing, to improve the reputation. But LinkedIn at the same time becomes a primary source of content to „content revolutionaries“. Regarding the general behavior of internet ...