Marketing Optimization for Leads and Sales Generation 1

Personalization of content and offers by information and products is already a well known strategy. This approach becomes enhanced by the integration of big data aka information out of the social web. Canddi is offering website tracking to personalize content by two packages, to Lead Generation and the optimization of shops and sales. The approach ...

Market Overview Real Time Bidding, Processes, Services and Trends

The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, ...

From Multichannel Marketing to Agile Commerce 2

The paradigm of multichannel commerce is migrating to the new strategic approach of agile commerce, according to the market research company Forrester Research. Opposed to the already happened technological revolution this is an evolutionary step and logical consequence of the ongoing integration of various systems. For long in multichannel marketing the idea of serving different ...

Cross Channel Marketing, Controlling and Optimization Suite 1

Performable is a webbased cross media marketing analytics and marketing optimization suite fulfilling various tasks. In general the service consists of two parts, marketing analytics and a marketing cms to provide optimized and personalized landing pages. The cross media approach includes the web, email and search engine marketing, social media and mobile marketing. The service ...

Online Cross Media Marketing Solution 1

Nabbit Ads is an innovative cross media marketing solution, which integrates marketing at conventional and new media. Up to now cross media campaigns usually have been realized by agencies. Nabbit Ads offers an online interface for the launch of campaigns. The services of Nabbit Ads include print, radio and tv and on the side of ...