Marketing Optimization for Leads and Sales Generation 1

Personalization of content and offers by information and products is already a well known strategy. This approach becomes enhanced by the integration of big data aka information out of the social web. Canddi is offering website tracking to personalize content by two packages, to Lead Generation and the optimization of shops and sales. The approach ...

Internet Marketing Review October 1

The internet marketing review and directory update October includes the topics Internet Marketing and Advertising, Market Research and Big Data and Software Development. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The top issues this month in online marketing are rationalization and optimization and the ...

Market Overview Real Time Bidding, Processes, Services and Trends

The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, ...

Behavioral Targeting based on Data Marketing

A new behavioral targeting approach is provided by the cloud marketing platform BloomReach. The difference to conventional behavioral targeting, which is based on cookies or by analysing search behavior in a short term, is the approach based on data marketing, e.g. described as a trend including a study here. This is the approach of BloomReach ...