Email Marketing with Empathy

a further approach is brought by the email marketing tool Chrystal, which enables to address customers with empathy. The tool analyzes millions of profiles to talk to customers with a kind of emotional intelligence. Similar to a typical typing correction the tool suggests the way to communicate with a particular person. This happens by the ...

Big Data , CRM and personalized Video Advertising

Big Data is one of the major current issues and dealing with the large amounts of data is challenging. The solution are new services that process the data and make sense for different purposes. The Next Web has presented some services that are easy to use by being modern saas services . The overview presents ...

Marketing Optimization for Leads and Sales Generation 1

Personalization of content and offers by information and products is already a well known strategy. This approach becomes enhanced by the integration of big data aka information out of the social web. Canddi is offering website tracking to personalize content by two packages, to Lead Generation and the optimization of shops and sales. The approach ...

Requirements to Email Marketing 1

The current requirements to email marketing have been researched by Forrester. The research takes into contemplation requirements resulted by interviews of marketers and compares the services of email marketing providers. The results of the study show significantly grown requirements on the side of marketers, who expect solutions equivalent to general up to date marketing trends. ...

Social Media Advertising and Direct Marketing Service

AdShouts is a social advertising service going along with the trend mentioned yesterday towards giving consumers rewards in exchange for their data. By being a social advertising service the service pays consumers to pass on advertising and marketing messages directly, which may be placed within social networks or on websites. Most remarkable and promising are ...

State of the Art of Email Marketing 2

Some insights into the state of the art of email marketing provides an Adotas article about the email marketing service provider Marketfish. The service has integrate all email marketing processes into its webbased email marketing suite starting, which starts with choosing email marketing lists and ends with controlling applications. The choice of email marketing lists ...

Social Media Marketing Suite and Analytics

80/20 Solutions offers an internet marketing suite for one to one direct marketing. In its latest and just launched release the service combines database marketing with social media marketing. The basic function of the service is the segmentation of customers based on existing data for the purpose to optimize the roi of campaigns. Now by ...