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Entries for the ‘Direct Marketing’ Category

Study on the Integration of Email and Social Media Marketing

Email for long has been the favored direct marketing instrument on the internet. Now innovations like new forms of targeting e.g. social graphs in the range of the social web and social networking itself have become alternate means to reach customers and users directly. This trend has been adopted by email marketing service providers by [...]

CRM Solution with Social Networking Components

The crm solution provider Lithium combines conventional elements of customer relationship management with social networking functions. Opposite to other already introduced solutions specialized in the social web Lithium is offering a complete crm suite with integrated social networking facilities. The application includes elements for social media monitoring and the management of corporate social media and [...]

CRM and the Realtime Web Era

A realtime collaboration and crm suite has been launched by Bantam. The webbased application enables business networking to generate new contacts, the collaboration between employees and customer relationship management with existing contacts in realtime. This is feasible by typical realtime web features for fast communications and interaction. Beyond this the app is equipped with ecommerce [...]

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