Market Overview Real Time Bidding, Processes, Services and Trends

The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, ...

From Multichannel Marketing to Agile Commerce 2

The paradigm of multichannel commerce is migrating to the new strategic approach of agile commerce, according to the market research company Forrester Research. Opposed to the already happened technological revolution this is an evolutionary step and logical consequence of the ongoing integration of various systems. For long in multichannel marketing the idea of serving different ...

Marketing Automation with Audience Analytics and Segmentation

Ohana Media has launched OhanaQB, an application to analyze users and to create clusters to optimize online marketing. The saas software analyzes website visitors and creates clusters of target groups. These clusters are used to optimize the targeting on the web and to reach relevant or most profitable user groups. Beside generating clusters the application ...

Cross Channel Marketing, Controlling and Optimization Suite 1

Performable is a webbased cross media marketing analytics and marketing optimization suite fulfilling various tasks. In general the service consists of two parts, marketing analytics and a marketing cms to provide optimized and personalized landing pages. The cross media approach includes the web, email and search engine marketing, social media and mobile marketing. The service ...

Cross Channel eCommerce Solution 1

Multi channel ecommerce is a growing trend, which is supported by the increasing use of mobile media and by other upcoming channels like interactive tv. A couple of applications already serve these needs in various ways like MyAdEngine.com and Newtention Technologies in the range of ad serving or JitterJam for Social Media Marketing. Now a ...