FOLDEN eMarketing Blog

Facebook has launched a new program to support the developers of marketing applications to be used on Facebook. The new program is called Preferred Marketing Developer (PMD) program and is a successor to two former programs, the Preferred Developer Consultant (PDC) program and the Marketing API Program (MAP). The new Preferred Marketing Developer (PMD) program [...]

The strategy to engage influencers to launch a successful social media campaign by seeding is well known. Means to get relevant contacts are personal analytics and reputation management services. At least the personal analytics services often are promoting themselves by being an intermediary to match influencers and marketers at the same time. In a similar [...]

The exchange of case studies against advertising inventory has been introduced as a new business model to online advertising at the Ad:Tech San Francisco. The idea is to use online advertising inventory for studies with online publishers providing the online advertising inventory in exchange to the results of conducted research using ad placements. Indeed the [...]