Influencer Marketing Tool combines Competitive Analytics

The influencer marketing tool klear, previously twtrland, has reinvented itself. Having formerly served Twitter marketing alone it now goes beyond by serving social media marketing in general. The service is most interesting by not just serving influencer marketing needs but by offering comprehensive social media analytics and competitive analytics. The central part of klear is ...

Social Media Marketing Report

SocialMediaExaminer has published a comprehensive report about the use of social media by enterprises. About 3700 marketers provided insights to this report. The report examines the social media use by B2B and B2C marketers. A key questions is which social networks are used. Of course Facebook and Twitter are most common to B2C marketing, but ...

Instagram Business Tools

Instagram is booming and used for marketing in various ways. The blog PracticalEcommerce has made a list of useful tools to the Instagram business, to which this post points briefly. The list includes apps to manage various accounts as well as for relationship marketing, social media analytics tools and different forms of content marketing, to ...

Free and fast SEO and Social Media Analytics

QuickSprout is the name of a new seo tool. After entering an internet address it analyses the corresponding website regarding its search engine performance and makes suggestions on how to optimize the search engine optimization efforts. At the same time and corresponding to the seo as well it analyses the social media presence and even ...

B2B Content Marketing Study

The blog Social Media B2B is citing an up to date content marketing study in the b2b segment. Interestingly the study has been realized by surveying the technology marketing community within the business network LinkedIn. This qualification of the community may lead to a slightly different view than an survey of common businesses, but at ...

Facebook Ads Benchmarking Study

A benchmarking study on the performance of Facebook Ads has been released by the social media advertising service Social.com. Regarding the performance the study is confirming the significant dominance of sponsored ad formats, which is in accordance with the outperforming growth of native ads (s.a. Native Ads will have a growing Market Share). The ctr ...

Social Media Business Study

The social media information service SocialMedia Examiner has released a report about social media marketing and its benefits. In the survey about 3000 marketers participated. The results do confirm that social media at first leads to increased reach and visibility followed by increased traffic, fans and customer retention. Additionally 58% report about an improved search ...