Native Ads will have a growing Market Share 3

Native ad formats, such like sponsored stories or promoted media and defined by advertising media being placed within the stream of standard user behavior, will have a growing market share according to a study by BIA/Kelsey. The already serious market share of 35% of last year will grow to 42% in 2017. Beside native ads ...

Voicestorm enables Participation of Employees in Social Media Marketing

The integration of employees in social media communications is a challenge to enterprises regarding the organization. Voicestorm now provides a solution to circumvent the often cited hurdle of silos of particular departments. Voicestorm is providing an employee advocacy platform to communicate company news within the enterprise and enabling employees to fetch the news and to ...

New special Social Media Advertising Formats

The social web has brought new forms of online advertising and targeting by its technological innovations often innovative in the same way and often based on a new quality of data. Well known for usage and new advertising formats at all is Facebook, which is providing such innovative forms internally within its own social network. ...

Content Marketing and Marketing Attribution as Strategies

Two studies about content marketing do inform about the continuing development of providing content, which has become a popular marketing strategy and mean. Content marketing, the providing of content to inform and to be shared, has become a proven and accepted mean of the marketing mix, which especially in the context of the social media ...

Essential Success Factors of Social Sharing

There are essential different success factors in social sharing on LinkedIn and Twitter, a study by Compendium shows. This is due to both the b2b and b2c segments. A most remarkable discovery is the effect of questions within titles, a mean occasionally used to create catching headlines. In general the study shows, that headlines with ...

Internet Marketing Review October 1

The internet marketing review and directory update October includes the topics Internet Marketing and Advertising, Market Research and Big Data and Software Development. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The top issues this month in online marketing are rationalization and optimization and the ...

A Pinterest Video Guide for Marketers

You probably know that Pinterest has become one of the most popular social networks with users of a most desired target group. Below you find a video guide explaining the basic means of the network like pinning and repinning and giving optimization tips to marketers like improving image quality to get the attention needed. FOLDEN.INFO ...