FOLDEN eMarketing Blog

Marketers are still discussing the influence of social media and the lag of being able to measure the success of social media campaigns. Opposed to this social signals are already known to be ranking factors to search engine optimization and the last proof of a positive effect may be a study of the revenues of [...]

Without doubt innovation is an important factor and in product development an alternative to the imitation of successful products. This is shown by the rising of Pinterest, a young social network already capturing the attention of online marketing. For a couple of time the occurances around Pinterest are observed by this site and informational sources [...]

This story is both fascinating and scaring. While working on the Web Ecology Project, a social media research project, scientists examined the claimed ability of social media experts to foster communications between people and to increase the amount of followers. This research had the character of a competition between groups of scientists and some decided [...]