Social Networks create Media and Video Future 1

A number of innovative tools started within the last days by the big social networks Facebook and Twitter. These are driving the development and integration of visual media. Who observes the market for some time knows that formerly mainly independent developers used the api interfaces of social networks to provide innovative as well as useful ...

Interactive Video Study

Rapt Media, itself an interactive video solution provider, is offering a download of a Forrester study about interactive video for free. The study in focussing on the use of interactive video in marketing campaigns and pronounces the various advantages: higher engagement and viewing time as well as higher conversion rates. A most interesting detail regarding ...

Do Mobile Users prefer Apps or Mobile Sites?

The questions how users access the mobile internet seemed to be answered and has been covered chronological on this blog. At first mobile search engines have been the preferred way to access and find mobile content. Later and regarding usage time mobile apps replaced this way to access content on smartphones. Regarding the growing dissemination ...

Google Play App Store Marketing

Google has released a guide about succesfull marketing at the Google Play Store. The guide includes best practices and describe success factors. Typical marketing aims like a good positions within search results as well as customer retention are part of the guide. These marketing aims are of high importance in todays heavy competitive market at ...

People definitely spend more Time on the Mobile Internet than on the Web

Time has changed, now several studies came to the conclusion that people today spend more time on the mobile internet than on the web. After a report by comScore now a study by Flurry does the same conclusion. Furthermore apps now rule the mobile internet by over 80% of time being spent with apps opposed ...

Mobile Video Advertising Guide

The IAB has released a mobile video advertising guide. The guide provides information about particular mobile advertising formats, basics to create successful ad media as well as information for buyers and statistics. Currently mobile video advertising is the fastest growing segment of mobile advertising. The format is described by being complex with the need to ...

Mobile Apps trend toward Single Purpose Apps

There is a trend to mobile apps toward single purpose apps. This is one result of a study by Nielsen, which lists the top 10 mobile apps of 2013. The study is related to the US market, but should be relevant to other markets as well as the popularity of messaging and chat apps is ...