FOLDEN eMarketing Blog

The online marketing company IgnitionOne has summarized various studies within a white paper. According to the included studies the online advertising market is growing at all and as it is well known. But still astonishing is the growth of mobile search and mobile search advertising. The adimpressions for the 4th quarter compared to the former [...]

This is a great idea, using the logo as a barcode. SnapTag by Spyderlink is the solution to make just this. The Spyderlink solution takes the logo and surrounds it with a code ring. Both is unique and by variations of the code ring even different destinations or information is possible. And the service does [...]

PlaceIQ has a new approach to mobile advertising. As the name of the service suggests data about places aka locations are gathered and made usable for targeting. The gathered data do describe locations and typical activities at these locations. Examples of data are events and social demographic data but also photos or trends, which are [...]