Mobile Marketing Trends 1

This article is a review of a couple of the latest mobile internet trends, which summarizes major trends and points to the sources. Mobile is well known to be rising and comScore describes this trend by mentioning 2011 being the year of breakthrough of mobile media by the broad and ongoing adaption of smartphones. The ...

Foursquare now grows fast 1

Lately a blog post here was titled Location based Check In Services are gaining Popularity. Now Foursquare in person of Dennis Crowley announced some figures about the growth of the company at Disrupt 2011. Crowley mentions that the company gains 1 million new members every month and accounts for 3 million logins each day. Foursquare ...

Geolocation Apps primarily used to connect with others

Geolocation apps are primarily used to connect with friends and others a study by the marketing agency White Horse states, which again pronounces the importance of digital media to social connections and social networking. Connecting with othes leads the use with 41 % followed by using geolocation features to look for places, a feature used ...

Mobile Surveys combined with Location based Services

Qriously is a new application for mobile surveys, which combines various up to date trends. The application combines market research with localization, which leads to concrete market reseach at particular locations. This is going along with trends like the use of mobile media at the pos and local information in general including offline objects. The ...

The Reach of Location based Services

The PEW Research Center has published its first report about the use of location based services in the context of localization or geosocial services, which do enable to share the own location with others on mobile phones. The study found that on average 1 % of internet users do use such services daily. As to ...

Advertising within Navigation Devices

Navigation devices are widespreaded and now become exploited to deliver location aware advertising at the point of need. TeleNav, a provider of navigation solutions to be installed on mobile phones, has just launched the TeleNav Ad Platform. The service is integrated with the navigation solution and provides ads, if a user access the application to ...