FOLDEN eMarketing Blog

Geolocation apps are primarily used to connect with friends and others a study by the marketing agency White Horse states, which again pronounces the importance of digital media to social connections and social networking. Connecting with othes leads the use with 41 % followed by using geolocation features to look for places, a feature used [...]

Qriously is a new application for mobile surveys, which combines various up to date trends. The application combines market research with localization, which leads to concrete market reseach at particular locations. This is going along with trends like the use of mobile media at the pos and local information in general including offline objects. The [...]

The PEW Research Center has published its first report about the use of location based services in the context of localization or geosocial services, which do enable to share the own location with others on mobile phones. The study found that on average 1 % of internet users do use such services daily. As to [...]