FOLDEN eMarketing Blog

The IAB and MMA announced the latest edition of “Mobile Phone Creative Guidelines”. The guidelines supplement the “Universal Mobile Ad Package” dedicated to trade advertising media and the “Display Advertising Guidelines”. Regarding the current development of the mobile ecosystem the mobile guidelines especially take into contemplation the app marketplace by including particular parameters like initial [...]

A new mobile ad format is coming to the market, mobile voice ads. The format and technology has been developed by speech technology company Nuance Communications and is already broadly announced within the homepage as Nuance Voice Ads. At first by thinking about phones one may have the idea of a new push technology to [...]

Like reported lately realtime bidding for online advertising has a strong growth in general. And mentioned as well have been the multiplicating factors of mobile advertising to the overall rtb market. Regarding mobile rtb in particular the expert publication AdExchanger has gathered some facts provided by various mobile rtb services. As it is to be [...]