This is a great idea, using the logo as a barcode. SnapTag by Spyderlink is the solution to make just this. The Spyderlink solution takes the logo and surrounds it with a code ring. Both is unique and by variations of the code ring even different destinations or information is possible. And the service does [...]
PlaceIQ has a new approach to mobile advertising. As the name of the service suggests data about places aka locations are gathered and made usable for targeting. The gathered data do describe locations and typical activities at these locations. Examples of data are events and social demographic data but also photos or trends, which are [...]
There are several ways to optimize mobile app campaigns like optimizing the whole app and the appearance or usability of an app, the ad copy in part or incentives and the like. A different approach is facilitated by Trademob, a just started mobile advertising optimization service. Trademob assorts users into groups and selects people with [...]
